According to Michael E. Porter and
Mark R. Kramer, in the
article “Creating Shared value” a
business should be focusing on the relationship between society and their
economic progress (Porter & Kramer,
2011). In order to be successful, a
business needs to create values for not only their
shareholders but society as a whole.
Several companies consider environmental concerns just as important as social and
economic issues, so implementing sustainable tactics may involve additional
processes to the organization’s operations but it could yield to better
returns. Currently, they see the importance of combining sustainability measures
and business practice for the purpose of balancing the three bottom line:
People, Planet, and Profit. This is why Umicore, a global materials technology
and recycling company, strategically built their business model focusing on a sustainable procurement and engagement
with the local communities with the belief that this is the way to success. As
stated before the purpose of this research is to investigate how Umicore is
implementing a sustainable business focus in creating shared value.
How are they implementing the sustainability
vision?
What results they obtained on the
“three bottom lines”?
What role does technology play in sustainability and innovation
for Umicore?
No comments:
Post a Comment